Consumers today are taking charge of their personal finances, from digital payments to staying on top of their spending through banking apps. Financial institutions are innovating ways they can best support their current customers, particularly in a time of COVID when visiting a physical retail location is temporarily challenged. Xandr shared timely insights on today's ad marketplace and how financial marketers can make the most effective use of their first-party data across screens and devices, as well as tools like addressable, to engage their existing customers with the most relevant message at the right time.
As the Head of Merkury Advanced TV, Andy's primary responsibility is driving person based marketing and big data adoption in all areas of Television including Linear, Addressable, Connected, Programmatic and X-channel planning and Measurement. Andy has held several positions at Merkle including Chief Analytics Officer and he ran the Merkle data business. Prior to joining Merkle, Andy was the EVP, Global Data & Analytics Director at Starcom MediaVest Group where he led the SMG global analytics practice. In this role he built and managed a team of 150 analytics professionals across 17 countries servicing many of the world’s largest advertisers. Prior to that role, Andy was Vice President and National Lead, Analytics at Razorfish, where he led the digital analytics practice and managed a team of modeling, survey, media data and business intelligence experts.
Bobby Mohr is Vice President of Client Partnerships at Xandr, where he leads sales and business development for Xandr Invest a strategic, cross channel media buying platform. In this role, Bobby and his team engage with leading advertisers across North America to evangelize the capabilities of Xandr, and educate marketers on the advantages of advertising automation and the convergence of cross channel media buying. Prior to the acquisition by AT&T, Bobby was a 7 year veteran of AppNexus, where he previously managed the company’s global relationship
with WPP, a large enterprise client and strategic investor in AppNexus.
As Senior Manager of Business Intelligence for Xandr, Charlotte Lipman manages primary research efforts, covering analysis of both qualitative and quantitative data. Her focus is on contextualizing consumer and market insights to help our teams and clients navigate today’s dynamic advertising ecosystem. Prior to Xandr, Charlotte served as Research Director for MediaVillage where she oversaw market intelligence and analysis.
Brian Cordes is Vice President, Head of Strategic Accounts for Xandr, the advertising and analytics arm of AT&T.
With 15 years of experience in media & advertising, Brian has held a wide range of roles in the Out-of-home, Digital, and Television industries. Brian joined Xandr in 2014, and in his current role oversees Strategic Client Partnerships, along with the National Financial vertical. Brian’s team works closely with Xandr’s key client and agency partners to deliver customized data-driven solutions and joint synergies across AT&T’s enterprise and media portfolio, including Xandr, Warner Media, and Turner Sports.
Xandr is AT&T’s advertising company and a leader in addressable TV, creating a better solution for advertisers and media companies. With unparalleled scale in TV, mobile and wired broadband, Xandr is making advertising matter and more relevant. Xandr Invest and Xandr Monetize, our advanced technology platforms built on more than a decade of innovation, maximize working media dollars for buyers and sellers alike, and offer audience-based buying at scale for digital environments and linear TV. Community, powered by Xandr, offers a curated marketplace of premium publishers, providing access to unique consumer insights in a brand-safe environment. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.
Xandr is headquartered in New York, with over 30 offices around the world. The company employs over 1900 professionals on five continents.
trademarketing@xandr.com
After graduating from Western Illinois University and Washburn Law School (Go Ichabods!), Lori started her career as a Law Clerk in the United States District Court in Kansas and then at a Topeka, Kansas law firm. A job with the Kansas Corporation Commission brought her into the world of regulatory law, and she eventually made her way to Southwestern Bell in Topeka. There, she spent time as a legal generalist, pinch-hitting for multiple parts of the business.
As she began work with the corporate communications and strategy units, unanswered questions surrounding the advent of big data, and its implications for privacy, started popping up more and more. She later became Chief Privacy Officer and was an integral part of the business world’s initial development of strategies around big data and privacy on global scales.
Having touched all parts of law at all levels, Lori believes one should be curious as to new ways to do things, and flexible enough to capitalize on those opportunities. These values are foundational to Xandr:
“Flexibility is part of the culture. Even with a roadmap, new data or innovations may create unexpected forks in the road. We need to be able to pivot where it makes sense.”